Companies looking to build their brands and generate leads are turning to social media marketing at a remarkable rate. Everybody, and every company, seems to have a Facebook page, Twitter account, LinkedIn account, and a blog. They pay an employee or outsource to some self-proclaimed "Social Media Guru," and they post weekly, daily, and in some cases every few hours in the desperate attempt to find Fans and Followers. And at the end of the day, with posts in the thousands, and followers in the teens and twenties, these misguided companies find themselves shouting to an empty and uninvolved audience: generating few quality leads and failing to significantly expand their online visibility.
Don't get me wrong, social media definitely has its place in the online marketing landscape. It is a powerful tool that, when appropriately applied, has an unbridled ability to build communication between businesses and their clients, customers, and consumers. There are many restaurants out there that happily - and successfully - promote their nightly specials in these online social forums, and there are many social service providers whose coffers (and communities) benefit greatly from an aware audience.
But when venturing out into the wild and over-competitive world of Likes, Tweets,
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