The Datacenter Dynamics Conference took place in New York City. Some of the major take-aways from the conference include green data centers, a new battery cabinet, and the New York data center scene as a whole. All the talking topics only further advance the notion that the data center industry is producing an unbeatable return on investment.
One field that is benefiting from the expansion of facilities throughout the United States is local grid energy companies. Major online companies such as Google are employing and funding renewable-energy developers for 20 years. By investing in green-energy sources Google is able to assure developers that their projects will not lose money. This green-power purchase strategy has led to 100% carbon free facilities since 2007. Now Google is focusing on energy-efficiency and carbon offsets unfortunately noting a net loss. On the other hand, while Google loses money to stay green other companies are benefiting from this shift. Then again, a Google spokesperson predicts that traditional energy prices will raise making their current strategy has a wise business decision.
Another company is raking in the money thanks to the increase in demand for more energy-efficient batteries and data centers. One company launched their new product at the conference. The new cabinet features intelligent controls and easy battery monitoring resulting in longer-lasting batteries. This new battery evacuates the heat out of the cabinets automatically. Major datacenter companies are in talks to purchase the new batteries for their ever expanding facilities.
A location many companies are looking to grow their infrastructure in is New York. New York topped the list of most popular destinations for data center expansion according to survey results. Other major cities being considered are Chicago, Los Angeles, Dallas, San Francisco, and Phoenix. In the same survey 90% stated they plan on adding data space in 2012. An even more promising statistics expresses that 92% will expand in the US. It is without a doubt that the industry is going to continue to grow as cloud computing and outsourcing IT infrastructure becomes the norm.
As the 2012 is projected to be a groundbreaking year for most industry companies, it goes with saying that 2011 was a stellar year for them as well. A number of large acquisitions by not data center-centric added to financial success for much of the industry. With major companies buying and building data centers there has been a refocus on investing in infrastructure companies. Due to the small companies being bought out, mid to large data center companies' generated adequate cash flow to further expand them.
At the conference it became clear that the financial community's apprehension towards data center space is gone. With increasing demand for space, many new markets are continuing to outpace supply making it a good day for server-related companies.
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